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Linglong Tire at The Tire Cologne 2024

Hanover, 6 June 2024 – The Tire Cologne 2024 ended with a very good result on Thursday, 6 June 2024. 430 exhibitors from 35 countries came together at the most important industry platform with around 14,400 participants from 109 countries. Around 65 per cent of visitors came from abroad, most of them from Italy, the Netherlands, the UK and France, but also increasingly from Eastern Europe, such as Poland and Romania. International trade visitors from China, the USA, the United Arab Emirates, Morocco and Israel were strongly represented.The Tire Cologne this year proved itself not only as an outstanding B2B platform that connects international tire and wheel manufacturers with tire wholesalers and the specialist trade, but also as a place for exchanging ideas, advancing innovations and shaping the future of the industry.

Linglong Tire exhibited in hall 7 on nearly 350 m². Next to the current product range, Linglong presented first time ever the all-new Grip Master Winter, the state-of-the-art winter tire and the successor of the established Linglong winter tires Green-Max Winter UHP and Green-Max Winter HP. Moreover, Linglong revealed the 79% Sustainable Concept Tire, a sustainable tire that will be partly introduced in the Linglong portfolio already soon. The brand new Linglong Sport Master e, optimized for electric vehicles, was also shown same to all new truck tires like the Linglong E-PLUS01S and E-PLUS01D made in the new European tire factory in Serbia. Furthermore, different specialty tires were exhibited to demonstrate the Linglong technologies and products also in the OTR segment.

The focus of Linglong Tires` fair appearance was – next to showing the whole tire range – the personal and individual contact to customers from all over the world. At the booth and in the exclusive Linglong Tire VIP-lounge, the German and international Linglong sales team was happy to welcome visitors and guests for interesting discussions and meetings during the whole fair period.

"This event was full of positive energy from day one and clearly showed how important this stage is for establishing and expanding international business relationships in the industry ", says Oliver Frese, Chief Operating Office of Koelnmesse. "For us as an industry association, the success of the trade fair is a clear signal that a strong trade fair is indispensable for the industry. Here is where the important themes are discussed and the foundation for the business success of the future is laid", Stefan Helm, Chairman of the German Tyre Retail and Vulcanisation Trade Association (BRV), stated with enthusiasm. The Tire Cologne has once again proven to be the most important provider of impulses for the industry. With its comprehensive offering and its international orientation, the trade fair clearly pointed the way for the safe and sustainable mobility of our society - a perfect template for raising The Tire Cologne 2026 to the next level. THE TIRE COLOGNE will take place in two years from 9 -11 June 2026.