Hannover | March 19th, 2024 - In mid-March, Linglong Tire invited important European business partners to a strategy meeting in Serbia. The approximately 100 Linglong dealers visited, among other things, the new Linglong Tire factory, visited the newest and largest Linglong Tire flagship store in Europe and discussed the strategic direction and future plans of the brand in Europe with the Linglong Tire top management.

In March 2019, construction began on the first European Linglong Tire factory in Zrenjanin. After truck tire production started successfully last year, passenger car tires have also been produced since the beginning of 2024. New production lines were opened in the factory parallel to the dealer event, so that significantly higher quantities will now be produced for the European sales partners, including the summer patterns Sport Master, Comfort Master and Grip Master C/S as well as the all-season pattern Grip Master 4S, all of which were developed at the German development center in Hanover specifically for the demanding European markets.

In his presentation, Wang Feng, CEO of Linglong Tire, emphasized the importance of the European production location, thanked the guests and praised the cooperation with the most important European trading partners. At the same time, he announced that in the future he would focus even more on the needs of European traders and the special features of the European markets. Among other things, he specifically mentioned the introduction of new products and the expansion of the Linglong product portfolio, new services and further investments in the Linglong brand, for example the opening of Linglong Tire brand shops. As part of the dealer event, the largest Linglong Tire flagship store in Serbia was opened in Belgrade, offering end customers a professional, convenient and reliable shopping experience while presenting the Linglong Tire brand to the public. Linglong Tire will soon open additional flagship stores across Europe in order to offer the most modern products from European production in the future. In conjunction with further product innovations, numerous new original equipment releases and high investments in marketing, Linglong Tire is well prepared and looks confidently into the future together with its strategic trading partners!