NEWS
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LINGLONG TIRE AND REAL MADRID EMBARK ON A NEW ERA OF GLOBAL PARTNERSHIP
In the global wave of sports and business integration, Linglong Tire, a leading enterprise in China's tire industry, today officially announced a strategic partnership with the world-renowned top football club Real Madrid, becoming its global partner. This cross-border collaboration marks an important step in Linglong Tire's brand internationalization process and also indicates that both sides will jointly explore the boundless possibilities of sports and business worldwide.
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China Tire's First European Factory Has Achieved Mass Production! Linglong's global strategic layout has started a new journey
On September 13, 2024, a historic moment shone brightly in Belgrade, the capital of Serbia. Linglong International Europe d.o.o., the first Chinese tire factory in Europe, officially started mass production. Another important project in Linglong Tire's "7+5" global strategic blueprint has come to fruition, and the global strategic layout has started a new journey!
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Linglong Tire becomes official Global Partner of Chelsea Football Club
On September 9, Linglong Tire, a Chinese leading tire manufacturing company, officially announced a multi-year agreement with Chelsea Football Club, one of the world's most prestigious football clubs, becoming the Official Tire Partner.
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Linglong Tire at The Tire Cologne 2024
Hanover, 6 June 2024 – The Tire Cologne 2024 ended with a very good result on Thursday, 6 June 2024. 430 exhibitors from 35 countries came together at the most important industry platform with around 14,400 participants from 109 countries. Around 65 per cent of visitors came from abroad, most of them from Italy, the Netherlands, the UK and France, but also increasingly from Eastern Europe, such as Poland and Romania. International trade visitors from China, the USA, the United Arab Emirates, Morocco and Israel were strongly represented. The Tire Cologne this year proved itself not only as an outstanding B2B platform that connects international tire and wheel manufacturers with tire wholesalers and the specialist trade, but also as a place for exchanging ideas, advancing innovations and shaping the future of the industry.
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China's most elegant luxury sedan Hongqi L5 ex works on Linglong Tire
Hannover | Beijing, 1 November 2023 – Linglong Tire has been equipping Hongqi, the oldest and most luxurious Chinese automobile manufacturer, which is part of the Chinese state-owned company FAW and translates as “Red Flag”, with original equipment tires from the factory for over 20 years. The luxury sedan Hongqi L5 is equipped ex works with Linglong tires in size 275/40 R20 106W, Linglong is also the original equipment supplier for the two sister models Hongqi L7 and L9. While the two models Hongqi L7 and L9 are only used for Chinese state guests, Hongqi builds the L5 model on request for around 600.000 Euros including a lifetime guarantee for well-heeled private customers. The handcrafted L5 is powered by either a 6.0-liter V12 or a 4.0-liter V8, but is currently not offered in Europe.
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New Linglong Tire LED board in Volkswagen Arena
Hannover | Wolfsburg, 1 November 2023 – The new Linglong Tire LED board was used for the first time at VfL Wolfsburg's home game against Bayer 04 Leverkusen in the Volkswagen Arena end of October. The Volkswagen Arena has been the Wolves' home stadium since 2002 and offers space for almost 29.000 visitors, including 1.434 business seats, 31 boxes and around 100 disabled-accessible spaces. The perimeter animation was made much more modern and dynamic, the Linglong Tire lettering was adjusted, and the new Linglong UHP tire Sport Master was integrated into the perimeter image. The new boards will now also be used in the neighboring AOK Stadium, the home stadium of the VfL Wolfsburg women's team.
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Linglong Tire new original equipment partner for Volkswagen in South America - VW Polo ex works on Linglong Green-Max HP300
Hannover, 15 October 2023 – Linglong Tire equips the Volkswagen Polo with original equipment tires at the factory. Linglong Americas, a subsidiary of Shandong Linglong Tire Co. Ltd., has announced that the small car for the South American market is now rolling off the assembly line with the Linglong profile Green-Max HP300 in size 185/65 R15 88H.
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Linglong Tire supports the climate match day at VfL Wolfsburg as an official climate team partner
Wolfsburg, September 14, 2023 - Together for the climate: Anyone who travels by bus, train, bike or carpool to VfL Wolfsburg's home game against Union Berlin or to the Wolfsburg game against Bayer Leverkusen (ladies Bundesliga) next weekend and registers on the ummadum mobility platform is not going easy just the climate, but also receives a 10% discount voucher for the VfL Wolfsburg fan shop and can also win valuable prizes, including VIP tickets, a cargo bike or a weekend in a Volkswagen ID. There will also be a matchday mile with interesting exhibitors and a large mobility survey to measure how much CO2 has actually been saved.
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Linglong Tire remains one of the most influential brands in Asia in 2023
Hannover | Hong Kong, 15 October 2023 – At the end of September, the list of Asia's most influential brands of 2023 was published at the “Asia Brand Summit” in Hong Kong. A total of 500 brands from 20 countries and regions, including Linglong Tire, were honored at the 18th World Brand Lab summit themed “The Impact of New Technologies on Brand Transformation and Consumer Behavior.”
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Linglong’s Brand Value Increased by Nearly RMB 15 Billion yuan
Beijing--On June 15, 2023, World Brand Lab unveiled the 20th edition of "China's 500 Most Valuable Brands" list. Linglong Tirre ranked No.111 with a brand value of RMB 82.717 billion yuan, with its brand value increased by nearly RMB 15 billion yuan"China's 500 Most Valuable Brands" list compared with that of 2022!
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